Wednesday, 1 April 2015

Bing Map for Microsoft Dynamics CRM using an HTML Web Resource

Thanks to its readymade SDK, Silverlight was considered as the best option to display maps on Microsoft Dynamics CRM for a very long time. However, owing to plug-ins requirement and limitations with device compatibility, developers round the globe like me were forced to look for an alternative, more suitable option. And we struck gold...with HTML5! In this post, I am going to demonstrate how to build a simple map component in MS Dynamics CRM with nothing more than HTML5 and JavaScript!

Before we get started…

You will need to have a basic idea about how to use Bing maps in HTML and decent hands-on experience of customizing MS Dynamics CRM. You will also require to add latitude and longitude fields under the Address field in Account, Contact and Lead entities.

So let’s get rolling!

Our Target

We are going to build a map for three of the most-used entities in MS Dynamics CRM: namely Account, Lead & Contact. We need to display all the records for these entities within our map.

Take a look at the image shown below where all accounts are displayed on the map in the form of Bing map pushpins, accompanied by a hover effect, which provides more details of the selected account.

This is a 6-step process:

Step 1.

Get the base URL for accessing the application data, as shown below.

Step 2.

Next, you need to create the request query for accessing the latitude and longitude of all Accounts, from the Account entity itself. I used the following Query:

Step 3.

Once you have created the request query ad demonstrated above, you need to make an Ajax call to get the actual data from MS Dynamics CRM with the help of requestUrl used in step 2 above. Pass on this result to another JavaScript function to add the pushpins on the map as shown here.

Step 4.

Once you get the data from the Ajax call, you can proceed to adding the pushpins on the map. However, bear in mind that before you start this, you must have initialized the map component on the HTML page. I have demonstrated the same below.

In the code snippet shown above, the click event is added dynamically to perform the click operation for opening the corresponding Account page directly, while the mouseover event is added dynamically to see the details of selected account.

Step 5.

Once this is done, add your all Java Script code to your HTML page, within the body tag.

As you can see above, we have added a simple HTML web resource for the map in MS Dynamics CRM. Now you need to upload the web resource to the MS Dynamics CRM and customize the ribbon, in order to access the map resource on the MS Dynamics CRM page.

Step 6.

Finally, you need to modify Step 2 for performing the same operation on Contact and Lead entities.
You can change this customization to provide a Heat map simply by just changing the map type. You can also use additional Bing map APIs to get direction or route to different entities in MS Dynamics CRM.

Use HTML Web Resources instead of Silverlight because…

  • Silverlight web resources cannot be viewed in the 64-bit version of Microsoft Office Outlook
  • Silverlight web resources remain supported in Microsoft Dynamics CR 2015 and Microsoft Dynamics CRM Online 2015 updates for backward compatibility. However, Microsoft recommends using HTML web resources with HTML5 instead of Silverlight for components that will be able to be presented on all clients.
  • HTML5 is the preferred client technology for the web over web plug-ins like Silverlight and Flash. HTML5 can be consumed from any device, be it your PC, tablet, smartphone and much more, and heavily uses JavaScript and its powerful libraries like jQuery and CSS.

For more information, you can refer to

Written by Pramod Dhokane,  .Net Champion at Eternus Solutions


  1. Replies
    1. Hi Skill Quotient,

      I am glad the post was informative and helpful for you.

  2. This comment has been removed by the author.

  3. What about showing nearby records from an entity? Would a html5 solution support that?

    1. Yes supported in HTML5 solution.
      Well it's all about how do you fetch stored geocodes in CRM records and calling related bing map API to display resulted pushpin on map.